

Every year, millions of dollars are spent on promotional products by businesses of every size. The question is…where do those promotional items go?
Have you ever wondered what happened to that ugly fluorescent pink baseball cap that your boss gave you? How many times have you actually ever worn that obnoxious T-shirt that you won on the radio? Where is that pig shaped stress ball that you won at the grocery store? Do you know? Do you really care?
The downfall of getting something for free is that you really don’t care what happens to it. Hundreds of thousands of dollars in promotional items meet the same exact fate every year…..thrown in the garbage. The amount of waste accumulated in a year’s time from unused promotional products will blow your mind. So, why even sell them if they are just going to go to waste?
Advertising will always be a part of any business, so you must expect to receive at least a few of these gifts every year. The problem with this is deciding what in the heck you are going to do with it. The majority of small promotional products (i.e. pens, pencils, rulers, tape measures, etc.) just end up in the garbage. After the ink is used up or the pencil is too small to sharpen, we will just throw them in the nearest trash bin and forget we ever saw them. Rulers and other infrequently used items mostly just end up stuffed in a drawer somewhere in the house.
Is this really the best we can do? One elderly man in Florida thinks that these products deserve to have their day in the spotlight. He has dedicated his life to promotional product “art”. Yep, that’s right! He collects random items that have been stamped with company logos and mottos and turns them into pieces of art. It may not seem like the most practical use of these products, but at least they are not simply getting thrown into the garbage to pollute our already fragile Earth
Is that the only available option for these unwanted products? Far from it! There are local charities that use these leftover or collected items to provide for the less fortunate. Many times you will find that some products will make their way into thrift shops and other second hand stores for mere pennies. Although this was not the original plan the business owner had for these products, he still must take responsibility for his part in adding to the world’s pollution problem.
The problem is evident, but what is the solution? Simply put green products. Many corporations have seen the repetitive cycle that promotional products follow and have sworn to do their part in making it better. If you take into consideration the millions of plastic pens purchased in one year and then think of where they all end up when the ink runs out, it will make your stomach turn.
Promotional products are being made from more biodegradable materials now a days, but we still must stay vigilant in our fight to monitor the amount of waste that they are adding as well.
The Best Promotional Products….Get Your Name Out There
In this day and age, promotion of your business is everything. There are so many methods of advertisement and brand recognition campaigns going on everyday, but what is the right medium for you?
Many businesses choose to follow the old route of “if they see my name…they will remember my name”. So, what better way to get your name out there than with promotional products? There are so many different types of products available today from pens to company shirts. Here are a few of the most popular:
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Make Exciting Events with Promotional Gifts
Now you are thinking of how to pull off an exciting event especially in your next participation to a major trade show. There the big boss to impress but he will be most amazed if you can attract the most number of visitors in your booth and actually convince them to buy your products. There is one marketing concept that is sure to deliver impressive results: giving away promotional products.
Decorating your booth with promotional items is one guaranteed means to draw attention to your booth to make it look eye-catching without going overboard. You can place attention-grabbing images and striking taglines on the backdrop wall of your booth. If you what you have conceptualized is a blank background at least fix some of your ready brochures on the right accessible places for viewing.
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Using promotional pens in your next marketing campaign
Promotional products are a great marketing idea. In these busy times when the number of brands is growing exponentially, many brands bombard consumers and it is easy to lose a customer to a competitor who has been successful in staying in the memory of the customers long enough. Some customers choose companies and products that are easily accessible. It is hard to remember the websites and phone numbers of the companies whose products the consumers are interested in buying. Thus by reminding consumers gently with these information by way of small promotional gifts, the companies are ensuring that they do not miss potential consumers. Most of the times, companies offer these gifts to those who attend conferences since it is a great opportunity to target specific customers. Sometimes, the customers will not need to call the companies immediately but since they possess the promotional gifts, they know that the gifts will come handy later on when they need to make a call....