Popular Printing & Decoration Methods for the Promotional Products Industry
What is Pad Printing?
Any way you look at it, Pad Printing is an unlikely imaging process. It borrows a unique amalgamation of features from gravure, screenprinting and rubber stamp printing, yet its most frequent industrial decorating competitor is none of these processes. Instead, Pad Printing most often encroaches on jobs once dominated by Hot Stamping. Even the process itself is somewhat befuddling. If the ink is so attracted by the silicone pad that it leaves the recessed areas of the printing plate, why does it abandon the pad so completely upon touching the substrate? Unlikely as it may be however, this process is finding increasing favour in a host of commercial and industrial applications. Why?
It is adaptable to a variety of shapes and contours on parts with a variation in the surface, yet fine detail and precise copy can be achieved. Four color process is obtained with exact registration. Pad printing is ideal for decorating toys, plastic housewares, and injection molded components. This technology also lends itself to marking electronic components such as resistors, canisters, and connectors. Any part, plastic, ceramic, or metal can be production marked by this process. The equipment can be semi or fully automated, yet remains a low capital expenditure technology.
What is Screen Printing?
Screenprinting, silkscreening, or serigraphy is a printmaking technique that creates a sharp-edged image using a stencil. A screenprint or serigraph is an image created using this technique.
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Creative Ideas on Using Promotional Products
There are a variety of creative ways by which big businesses and small to medium enterprises can make use of promotional products. Aside from trade shows, product launching events, and similar gatherings, promotional items can be distributed in events where there are sizeable crowds such as in community affairs, garage sales, carnivals, books fairs, fund raising events, auctions, and many more.
Large companies, as part of their stake at corporate responsibility, are known to reach out to charitable institutions. They also endeavor to participate in community affairs. In these occasions promotional products are endorsed to the organizers of the events and are regarded as endowments. The idea is to raise brand awareness for your product while at the same time helping advance a good cause or a civic-related program.
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Make Exciting Events with Promotional Gifts
Now you are thinking of how to pull off an exciting event especially in your next participation to a major trade show. There the big boss to impress but he will be most amazed if you can attract the most number of visitors in your booth and actually convince them to buy your products. There is one marketing concept that is sure to deliver impressive results: giving away promotional products.
Decorating your booth with promotional items is one guaranteed means to draw attention to your booth to make it look eye-catching without going overboard. You can place attention-grabbing images and striking taglines on the backdrop wall of your booth. If you what you have conceptualized is a blank background at least fix some of your ready brochures on the right accessible places for viewing.
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